Elman Lee

Bringing over 20 years of marketing experience across the retail industry, Elman is responsible for building the DFI brand and communications inside and out and driving innovative customer experience and synergy across the food and convenience business regionally. She has received various accolades including a Distinguished Marketing Award from the HKMA and, most recently, made the Campaign Women to Watch 2020 list, which celebrates the brightest and most dynamic female talent in marketing, media and communications in Asia-Pacific.

Embraced in diverse cultures and international work experience from Nigeria, London, Malaysia, and Hong Kong, Elman truly speaks for inclusion and diversity and enjoys fostering a team with the same values. Committed to continuous learning, she believes staying curious and getting inspiration from the things around you are key to making a difference. Personally, she is passionate about wellness and undertook Food and Human Nutrition when living in Africa.