McCann Worldgroup China

McCann Worldgroup China is dedicated to becoming an agency where everybody can achieve both personal & professional growth and acquire the best learning & development opportunities, as we help brands earn meaningful roles in people’s lives.

We outlined clear priorities and innovation to support each strategy, with the leadership team’s full engagement against aligned KPIs that we revisit together on a quarterly basis. To inspire and motivate talents’ creativity and empower them to achieve personal growth, resources are provided, and workshops are organized where new pitch models are developed at the same time. In addition, we’ve transformed Craft to become a digital production expert offering agile and innovative solutions that allow MRM & McCann teams to deliver optimized creative executions for brands. With persistent efforts, huge improvements are evident in the growth in learning & development and across every single one of our 11 Engagement KPIs.