Much has been written about the demise of the office, the great resignation and re-evaluation, the stress on employers to prove that they offer a worthy place for employees to invest their time – all these changes brought about by COVID. At Publicis Groupe Philippines we saw this time as an opportunity to lay open the creation of a new Purpose, Values and Ambition to the very people that mattered most. Our staff. Mid pandemic we asked our staff to participate at all levels in creating what we would stand for. Doing this allowed us to achieve not only two years of consistent and sustainable double-digit growth, but our best ever employee satisfaction and engagement scores and our lowest attrition rate ever.